Read the article "Is Santa a deadweight loss?" then answer the following:

1. What statistics show the importance of Christmas to businesses?
2. Why are gifts perhaps not the best things to give?
3. How did a Yale professor try to test the difference between gifts and their value? Describe his test and include his result.
4. Identify two factors that made the gift-giving inefficient.
5. What might an economist suggest is the best gift?
6. If the results of that test were applied on a macro scale (national level), how much are we wasting each year?
7. Identify three reasons that suggest gift-giving is still a worthwhile way to go.
8. What's the overall lesson that the writer concludes?
9. Which do you think is the better gift, money or an actual gift? Why?